Download the strategy

We are delighted to present our Proud Past, Bold Future 2025 - 2028 strategy.

Our previous strategy, which saw the organisation celebrate its 40th anniversary, laid a strong foundation for continued growth. We launched brand new services, offered support to new communities, and transformed MHM, bringing in skills and technologies to allow us to work more efficiently and enhance our impact.

Now, It's time for us to be courageous and bold and fearlessly pursue our vision - that everyone can access support for their mental health to live a meaningful life, in a society free from stigma.

At the heart of our strategy are five core ‘we will’ commitments

As we share our bold ambitions, we're excited to welcome Jasmine Whitbread as our new Chair of the Board. Jasmine brings a wealth of experience from the charity and private sectors, and we're excited to have her lead us on the next stage of our journey.

Read Jasmine's reflections on the strategy

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